- Chief Marketing Officer
- Reports to: CEO, PETER RUPPERT
- Location: GRAND RAPIDS, MI
BSG has commenced an executive search for Chief Marketing Officer (CMO) for Fusion Education Group. Fusion operates 50 campuses (and growing) across 12 states and the District of Columbia, serving nearly 5,000 students. Headquartered in Grand Rapids, MI, Fusion operates revolutionary private middle and high schools that offer individualized education. The CMO will be an integral part of the senior executive team helping drive the school's growth and enrollment in current and new communities.
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Reporting directly to the CEO, the Chief Marketing Officer of Fusion Education Group will be an integral part of the senior executive team helping drive the school's growth and enrollment in current and new communities. The CMO will lead all facets of a well-funded marketing organization, currently consisting of ~seven core members and various agency relationships. The CMO will develop and enhance the strategic plans that will improve Fusion's reach and reputation. S/he will develop a targeted marketing approach utilizing social media, branding techniques, and improved testimonial and other video content (to name a few) to build awareness, bolster reputation and optimize inquiry generation.
Fusion Education Group was founded in 2007 as American Education Group (AEG) to support the growth of schools specializing in personalized learning. Peter Ruppert, AEG Founder, had a vision of bringing customization, personalization, and specialization to the education industry.
One of the first school models that AEG acquired was Barnstable Academy in Oakland, NJ. Their unique, small-class-size approach to a college-prep education fit the vision and continues to do so today. This year, Barnstable Academy celebrated their 40th anniversary as a school and their tenth year with Fusion Education Group.
In 2008, Ruppert heard about Fusion Academy in Solana Beach, CA and its one-to-one teaching model. From his first campus visit, he knew Fusion was special and could change the lives of thousands of students across the country. Soon, Fusion became part of AEG.
In 2010, AEG started to open additional Fusion campuses - taking care to stay true to the Fusion 'vibe' and its revolutionary mission. The first new campus opened in Los Angeles, CA and immediately met a pressing need for families and students.
By 2012, 12 more campuses were changing the lives of students in California and New York. Seeing the power of the Fusion approach to teaching and learning, a decision was made to focus entirely on Fusion and Barnstable Academy. As a reflection of that focus, the name was changed from American Education Group to Fusion Education Group in 2013.
Today, Fusion operates 50 campuses (and growing) across 12 states and the District of Columbia, serving nearly 5,000 students. Headquartered in Grand Rapids, MI, Fusion operates revolutionary private middle and high schools that offer individualized education. Each classroom has one student and one teacher, allowing a personalized approach to each student's unique emotional and academic needs. Parents frequently credit Fusion schools for the life-changing impact they have had on their son or daughter's success.
Guided by a fundamental belief in the immense potential within every person, the mission is to help each Fusion student flourish - emotionally, socially, and academically - through positive mentoring relationships and a personalized education experience.
To be the international leader in customized, 1-to-1 education and individual growth and development.
About Leads Equity Partners
Leeds Equity Partners, LLC, purchased Fusion Education Group in November, 2017. Leeds is a New York-based private equity firm focused exclusively on investing in the education, training and information services industries (the "Knowledge Industries"). The firm was founded by Jeffrey T. Leeds and Robert A. Bernstein in 1993 and has raised and managed more than $1.5 billion of capital across six funds. The Board of Advisors of Leeds Equity Partners is chaired by Timothy P. Shriver, who is also Chairman of the Board of the Special Olympics.
Leeds Equity invests in established companies that address high stakes challenges, have differentiated products and services, provide measurable outcomes, and have minimal intermediation by third parties. The firm partners with premier management teams, providing them access to world-class resources and patient capital to foster long-term value creation in businesses. Leeds relies on these management teams to manage day-to-day operations but assists in developing and executing on strategic growth opportunities.
Based in Grand Rapids, MI, and reporting directly to the CEO, the Chief Marketing Officer will lead the team analyzing, positioning, and building the brand strategy of Fusion Academy resulting in improved student enrollment. This position requires an ability to strategize at the executive table and drive results at each school level, equal parts thought and action. Fusion Education Group values entrepreneurialism and individuals who are willing to take calculated risks, learning both from defeats and successes, and making the necessary adjustments for future success.
Specifically, this individual will:
- Pioneer a company-wide (national) marketing campaign and drive market awareness based upon thought leadership in the personalized learning space - ultimately improving mature school enrollment alongside new school enrollment
- Utilize strategic leadership to both manage a marketing department and various support agencies as well as influence >50 school leaders and admission/outreach officers nationwide
- Increase company revenues 25% in the first year with the goal of growing 2.5x in 5 years
- Create and develop a repeatable marketing roadmap with regard to opening new schools/markets, increasing inquiry volume to drive enrollment from minimum student numbers to schools opening at break-even student numbers
- Work in conjunction with schools to improve intake and enrollment analytics, including training local stakeholders on key points as necessary
- Develop sales training support as well as other necessary support for campus admissions teams
- Enhance, refine, and improve Fusion marketing, brand strategy and positioning, thereby creating a major strategic advantage nationwide
- Contribute to strategic marketing planning in the long-term goal to take Fusion schools international, beginning in North America
THE CAREER OPPORTUNITY
This position offers the following career opportunities-
Be the CMO for a high growth, innovative education company growing from $118M in size to over $300M in 5 years
Position Fusion (and him/her self) as a thought leader in the personalized learning space
Bring a brand to national awareness, while providing a life-changing education for children and removing stress from family lives
Be the pioneer laying table stakes in how educational entities will look to use social media in the next several years
Do well by doing good - achieve significant equity when revenue goals are met
Compensation will include salary, performance bonus, and significant equity commensurate with the individual's experience and track record of success.
Travel will be in no more than 25% in a year.
For finalist candidates a background check will be required. The background check may include, but is not limited to, compensation verification, professional references, employment and education verifications, state and federal criminal history reports, and drug screen.
CONTACT or SUBMIT RESUME: